Social Media

What Is Social Media

What is social media? It is a type of media that, instead of being just broadcasted on the television or aired on the radio, it is dispersed via social interaction and relations. “Social Media” as a phrase is actually a new concept, as it was only coined in the year 2004, and it was used to describe the website LinkedIn, a social networking site for professionals.

Social media is a more interactive form of media. As opposed to broadcast media which disseminates its information in a “monologue” manner, there is truly a “dialogue” with it’s audience in social media. It can be said that social media is the most important and influential form of media in today’s world.

What are the components of social media? According to experts, there is the conceptual social media, which includes art and information; there is the media which comes in physical, verbal or electronic form; and lastly, social interface which can be intimate, direct, social viral, print, etc. Social media comes in various forms and may be in the form of slogans, concepts, public speaking, installations, performance, demonstrations, syndication, using the internet and mobile devices, etc.

How does social media distinguish itself from other types of media like the newspaper, TV, and movies, which are collectively known as “industrial media”, “broadcast media” or “mass media”? Well, the most stand out feature of social media is that it does not cost much to use and it is very accessible. In fact, most people can disseminate and share their art or information using social media for free. While industrial media on the other hand, will require you to spend a lot in terms of television ad placements, radio spots, and newspaper or magazine ad space.

One aspect of social media that people love is that its audience can respond to it instantaneously. For example, when a video is posted on a social networking site such as Facebook, its viewers can instantly comment either negatively or positively to the said video, the minute they see it. They may post comments on the page where the video is posted itself. Meanwhile in the past, the effects of mass media would usually take at least a week to process, as interviews or surveys would have to be conducted, and information takes awhile to collect.

Another great aspect of social media is that everything that is posted on the Internet or sent using mobile technology can actually be revised and edited instantaneously, the moment the publisher or a viewer notices a mistake or wants something to be changed. Unlike with say, a magazine article that is printed traditionally, it would cost so much to recall all the magazines printed out and have an article edited. With other forms of media, once it is disseminated, it is more or less permanent. While social media can still be edited and re-edited as one pleases.

One needs to be adept in the usage of social media in order to say that one is truly in touch with today’s world. People have low attention spans and want things now. Social media responds to that need by keeping things fresh and current every single minute of the day. Think of the website Twitter, wherein various users “tweet” about almost anything under the sun. A clothing company can benefit from using Twitter by “tweeting” their new arrivals, store promotions and the like, and such updates will be received instantaneously in real time by the store’s followers.

It is for this reason that companies primarily engaged in traditional media such as newspaper publishers and television networks all have representations in social media. They realize the importance of fusing this type of media with their traditional practices, in order to survive today’s social media crazed world.

If you would like to learn more about how you can use social media in your Miami business make sure you sign up to get our free report “7 Profit Killing Mistakes Small Businesses Make” located at top right of this website.

Comments on this entry are closed.